To build the refractory industry Internet ecosystem to help the industry high-quality development

First, the trading platform helps the industry's high-quality development

　　Since its launch in 2016, the trading platform of YNL has received positive responses from enterprises in the refractory materials and related upstream and downstream industries. The trading categories not only include bulk raw materials such as bauxite, magnesium sand, corundum, silicon carbide, alumina, graphite, etc., but also open up niche raw materials such as anti-burst fibers, stainless steel fibers, phenolic resins, asphalt, foliated paraffin, dihydroaluminum phosphate, trilithon, etc., and the online trading of high alumina bricks, aluminum silicon carbide bricks, sliding boards, permeable bricks, brick grinders, tunnel kilns, vibrating screens, and other parts of refractory products and equipments.

　　By the end of 2023, there were more than 2,000 active trading users and 1.2 million tons of annual transactions on the platform. On average, it reduces the procurement cost by 3%-5% for the platform buyers, and the annual transaction volume of the suppliers deeply cooperating with the platform has increased by more than 50%. The platform has become an effective tool for refractory enterprises to improve quality and efficiency, reduce costs and increase revenue, and has played a positive role in promoting the in-depth integration of the traditional refractory industry with informatization and intelligence, and in improving the overall management level of China's refractory industry and the high-quality development of the industry.

　　Second，Providing efficient supply chain services for industry enterprises

　　In December 2021, Tangshan Yinnailian E-commerce Co., Ltd. and Puyang Pu Nai High-temperature Material (Group) Co. Ltd. to formally open the new mode of “platform aggregation + supply chain self-management”. Through the digital platform and supply chain self-management service, the company realizes the online transaction of the whole industrial chain of refractory materials and other traditional industry products, greatly improves the supply chain control ability, and effectively guarantees the safety and stability of the industrial supply chain. This marks that Yinnailian has developed from the initial single information service into a comprehensive service platform integrating “information + transaction + cross-border e-commerce + big data + self-operated” industrial supply chain all-digitalized management service. After more than two years of operation, the supply chain company has successfully served nearly 100 upstream and downstream enterprises, with a transaction scale of nearly 1 billion.

　　Realizing cross-border electronic transactions and helping domestic enterprises to go global

　　With the upgrading and development of production, operation and technology in various fields in China, “going out” has become a necessary path for enterprises to grow. Based on the development experience of domestic B2B e-commerce, Yinnailian is committed to opening up the cross-border transactions of the whole industry chain of refractory materials, helping domestic high-quality enterprises to participate in the development of the international market and the allocation of resources, and further promoting the development of domestic enterprises' business relations and joint exhibitions outside China by organizing business negotiations and joint exhibitions. Through organizing business negotiations and joint exhibitions outside the country, it further explores the potential of downstream industries such as metallurgy and casting, and works with domestic refractory enterprises to jointly develop the international market.

　　On August 13, 2021, an Indian buyer (Arvind Industries) successfully placed an order for purchasing high-purity magnesium sand through “Refractories Window”, the cross-border trading platform of YNL, and completed the cross-border payment. The successful execution of this order marks that “Refractories Window” has realized the breakthrough of “0 to 1” in cross-border electronic transaction of refractory materials, and has become the pioneer of cross-border e-commerce in the refractory materials industry.

　　In June 2023, Refractories Window together with domestic famous refractories enterprises appeared at the Metallurgical and Foundry Exhibition in Düsseldorf, Germany, to open up the overseas market.

　　In July 2023, Refractories Window organized domestic refractories related enterprises to visit Russian refractories and steel enterprises for business matching and business negotiation, assisting domestic refractories related enterprises to establish contact with downstream customers such as Russian refractories and steel, and increasing business cooperation opportunities.